Personal tokens (also known as social tokens) are a special form of token that allow for investors to share in the issuer's (personal) earnings.
Social tokens are becoming increasingly popular among celebrities, media professionals, speakers and other public figures who want to additionally monetize their output. Issuers issue social tokens to their community, for example, and attach to them a right to enjoyment or access to a private Telegram group in which content (e.g., music or videos) or information (e.g., on investment decisions) is shared.
A famous example of a social token is the ALEX token issued by entrepreneur Alex Masmej - which is now considered a milestone in crypto history and marks the first "human IPO." Within a week, startup founder Masmej raised $20,000 by issuing one million ALEX Tokens, which served as his seed money.
In return, investors received a profit share of 15 percent of his annual income for the next three years. Investors did not invest in his company or any specific idea Masmej had, but in his potential as an entrepreneur.
Since then, Masmej has implemented a number of mechanisms to allow his community to participate in his life. For example, in July 2020, they were able to vote on how Masmej should organize his daily routine (choices included: Start the day at 6:00 a.m.; jog 5 kilometers daily; abstain from beef and pork; pay exclusively with Bitcoin in daily life. The community voted for sports). In the meantime, the price of the ALEX token increased by 2,000 percent.